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Fine Art Studio Online

This is where I have my personal art website. Easy to use!

Advanced Strategies for Marketing Art

Alyson Stanfield's book I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion is the most comprehensive self-promotion advice out there for artists

Viral Marketing – Yes You Can!

The number one form of marketing has always been word of mouth. You find something fun and exciting or useful and inexpensive, you tell your friend and they tell their friends and suddenly you find yourself seven deviations from Kevin Bacon and there are people all over the world who know about you. Traditionally this took forever!  With the dawn of the internet and today’s technology however, it takes moments for someone from the other side of the world to see content posted on the internet.  This is called viral marketing.

As quoted from wikipedia.org “The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”

As an internet user or a news watcher various videos people have created can not be miss and that means they have gone viral. There is an entire show called Tosh2.0 that is dedicated to viral videos. Maybe you remember the dog saying “I Love You” there is but one video that as of today has over 55 million views in the last 3 years!

You can use your website, Facebook, Linked In, MySpace, and YouTube to name just a few. 1 out of every 8 internet users is a member of Facebook. YouTube is ranked among the highest for matching search terms on a web browser query.

Just imagine what would happen to your art career if you utilized several aspects of this technology to get your artwork out to all of those users?

One fantastic example of viral marketing is www.valsartdiary.com. I have watched her Vlog (Video Blog) weekly videos for years. Many of her videos have more than 1 million views.  She is entertaining while masterfully marketing her work to a worldwide audience. She offers her insight on why she paints what she paints in her videos and has been interview for USA Today, Forbes, Chicago Tribune, ABC and Fox News. I can only guess her sales are remarkable. Oh, yeah! I celebrate her success; this is what it’s all about!

What is even better is that everything she does is easily recreated in your own style. You too can create your own videos about your work and develop your own personality for internet users.

I have to admit, this is much easier said than done, as several years ago I made an attempt to create my own weekly Vlog. I was pressed for time and not so skilled with public speaking, (I swear I have a disability that affects me when a video camera is placed in front of me, my mouth brain connection just fails) despite my concerns this is definitely on my agenda to start again. This is such a powerful opportunity that it is worth conquering my fears and exploring options.

As with everything, it takes dedication and some skill to pull off a weekly show. However, that doesn’t mean that you can’t create your own simple video, show your personality and let the world know who you are and why you create and upload it to YouTube, Facebook and anywhere else you can find.

Many new computers have video editing software such as Microsoft Live Movie Maker and Mac has iMovie. Your cell phone probably has a video recorder. You are all set to start creating your videos.  Take it on like any other creative process and think through your message, do a little research as to what other artists have done then grab your video camera and get to it. Use that technology and show me what you can do!

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Art Collectors: Hook ‘em, Keep ‘em and Grow ‘em

When you are just starting out, it can be difficult to build your collector base. Placing your pieces in enough venues that attract enough people with the means to purchase enough to launch your art career is difficult.  You want to make that first decision to buy your artwork as easy as possible for your consumer.  When you are relatively unknown, the fair price for an original can have the perception of being high and you run the risk of putting people into an extensive decision making mode, this means it is like buying a car. Is it worth the risk? Will this artist be around later? Is it in the budget? Does it match the décor? Will I need to buy a new couch to match the painting? Will my spouse like it?  The objections can be endless.

Do not compromise established and fair to the artist pricing to gain sales;  rather make it easier for your admirers to buy your work impulsively.  If you take some time and put your creative thinking cap on there are millions of ways to expand the market for your work without selling your work for less than it’s worth. Offering lower cost items from full size reproductions to smaller craft items allows for growth of your collector base through inexpensive gift purchases. When a person commits to buying something featuring your artwork you have them hooked as a customer.

Once they are a patron, include them in every marketing effort. An interesting thing about artwork is that it sells like jewelry instead of like a car. What I mean by that is that people will acquire artwork without any timeline consideration. When a person buys a car they know eventually they will have to get a new one, but while the car is in good working condition or meets their needs they are temporarily out of the car buying market. However, with jewelry and art they will buy a new piece today and may even go down to the next place to purchase and buy another piece that strikes their fancy.  So the field is always ready in the art marketing world and you can harvest again and again from a collector who has already paid for a piece of your work, no matter the investment or what they already have in their collection.

I have had great luck selling laser printed card sets, shrink film wine charms and slumped glass tile necklaces featuring my work. I make sure they are presented professionally and would be something I’d be proud to purchase as a gift. Search the internet for endless crafting possibilities, I found many of these ideas on Etsy.com (which is another great place to sell all of your work online) and every day there are new ideas added to the web. Each of those takes a bit of crafty work but is well worth the ooh and ah factor, not to mention the gifting possibilities.

Looking for something less labor intensive? There are also online services such as Cafepress.com that will put images on a variety of products such as tile coasters, mugs, t-shirts and even pillows if your work leans toward décor items. Finally, consider fine art giclée prints of your artwork.  Anyone willing to buy a less expensive giclée will eventually desire an original in their home, especially if you continue to let them know what is going on in your career and just how fantastic your work really is. ArtPrintExpress.com can help you get started digitizing the images and the finer points of giclée printing.

So, sit back and let those creative juices flow with all of the possibilities and build a strategy to allow your customers to collect your work in a variety of ways. Expand your market with several price point items and watch your pocket boook and patron list grow.

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Work for Yourself and Let Your Friends Know

Once you are comfortable with your online profile, you will need to make a Fan Page.  There are many reasons to conduct your marketing from Fan pages rather than your profile.  First off, they are different from profile pages in that they are searched and categorized by the search engines. You can reach all of your fans with one update email. You can talk all about your work and nothing else. It’s free advertising!

One of the great things about the new updates to the Facebook Pages it that you can log in and interact as your page. You are your business!

A fantastic tip comes another site that is all about working as an artist. Link your Facebook Profile with your Facebook Fan Page. Once you have your page up and running, learn how link them at MakeBigArt.com: http://www.makebigart.com/2011/01/work-for-yourself/

Note: You will notice that although I have 4 facebook fan pages the one I entered last is the one that shows up on my top profile information. So you will want to consider which one you want to enter last and place to show on your profile summary.

 

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Keep Working, Creating and You’ll Get There.

Here is a fantastic, beautifully creative video by David Shiyang Liu with audio by Ira Glass speaking on Storytelling where he explans what no one tells the beginners in their creative effort. Although Ira Glass is a writer his words ring of truth for everyone persuing creative work. In this world of hurry, hurry, hurry and squeezing every moment out of our hectic day to do our work, sometimes we forget that all great work takes time and patience to create.

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.

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Beginning Art Marketing Online E-book

Beginning Art Marketing Online E-Book
Beginning Art Marketing Online E-Book

Begin Marketing Your Art Online

A step-by-step guide for artists for the

Introductory Price $9.99

( Limited Time Offer – Regular price $14.99) 

Beginning Art Marketing Online: It’s Not as Hard as You Think E-book is a step-by-step guide for artists to get you started marketing your artwork online. You will learn what you will need to do offline before creating a presence online. This will include valuable revisions of your artist biography and statement along with how to get digital files of your work. Learn specifically about Facebook social media site and time saving tricks available to make it work for you. Also, discover additional inexpensive options for your online marketing including email marketing, websites and e-stores.

Author Michelle Leivan has more than 20 years of experience in marketing and gallery management and has spent the last five years learning to market online. she will provide you with a roadmap designed specifically for the visual artist. sharing the basic concepts behind internet tools (most of them free if you have interenet acess.) She will help to make marketing your art on the internet easier and less time consuming. This resource provides relevant infomation for you as an artist and saves you from having to wade through the mountains of information that is currently available about online marketing.

Buy and Get the Download link Delivered to Your Inbox Today for only $9.99.

 

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Artists where is the biggest audience for your work? | YouTube

Watch this video and ask yourself, “Where should I be if I am serious about selling my work?”

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Facebook Reality is a Myth

AMO-SurpriseNote: From Michelle at Art Marketing Online.com. Not only does the following article spell out the fact and fiction of an online identity it also reminds us that we can be anyone we want to be even online. Remember that you will sell more art with honey than you will with vinegar. Most inportantly never forget the power of positive thinking – whatever you concentrate on will get bigger, so why not make it a positive?

Facebook Reality is a Myth

by Carolyn Henderson

This article is by Carolyn Henderson, the managing half of Steve Henderson Fine Art. She is a Regular contributing writer for FineArtViews and her  freelance writing appears in regional newspapers, online magazines, and her humor blog, Middle-Aged Plague.

 I know someone whose father just died. Ten hours after it happened, she found herself in the grocery store, picking up food for the family.

 ”And how are you today?” the clerk asked.

 ”I’m fine,” she answered. (“My father just died,” she said to herself. “I’m not fine.”)

 ”Oh, good. Good. That’s quite a nice roast chicken. It smells delicious.”

 ”Yes it does,” she answered. (“It wasn’t unexpected, but it was sudden. I’m in shock.”)

 ”Add a salad and some bread, and you’ve got a meal!”

 ”The white wine will complete it.” (“Actually, I don’t feel like eating at all.”)

 ”Have a nice day!”

 ”You too.” (“Thank God that’s over.”)

 I imagine that the clerk had no idea of the actual state of his customer’s mind or being, which isn’t surprising since the main clues available to him would have been the woman’s words, demeanor, and body language — all well under control.

Most of us who are grownups have learned that, when someone asks, “How are you?” the standard and acceptable response is “Fine, just fine,” since general acquaintances and daily contacts aren’t looking to hear about the perforated ulcer, the messy divorce, or the child on drugs.

Translate this into the art world, where chicken by-products come in the form of depressed art sales (or none at all), galleries closing, lack of inspiration, creditors knocking, canceled shows, rejection letters, dried-up publicity, and general discouragement.

Seriously, is this the kind of stuff that artists post on their website or Facebook page?

“No sales in three months, and a backlog of 48 paintings. Turned in my application to Burger Babe today!”

“Spent more on cookies and chocolate nuts for the reception than we’ll ever see in sales!”

“Wii came out with a new painting exercise game — have been at it for hours!”

One of my favorite comments was actually a real one, uttered in a moment of absolute honesty from the curator of a non-profit art association:

“I don’t know why we bother with insuring the work in this building. I mean, if we can’t sell it, how would the thieves do it?”

Okay, this all sounds bad, real bad, so before you get depressed, remind yourself that life has its ups and downs, and both bad things and good things happen, generally concurrently. The important thing is this: when things are good, people talk about them; when things are bad, people keep quiet.

Remind yourself of this, as you read about or attend other artists’ shows, look through other artists’ sites, glance at other artists’ hoots and Tweets and Facebook bleats.

Despair!” — such is the Facebook post of high school drama divas who precede it by “He loves me!” and follow by, “It’s complicated.” Professional artists, however, are not of this caliber, and they refrain from cataloging every emotion in the public sector.

Whether the times are bad or good, they post their new paintings, provide information about upcoming shows, report on recent publicity, showcase their artwork in a positive light and encourage communication and dialogue. They look like what they are: adult businesspeople who conduct themselves with propriety and maturity in the public marketplace; their actual affairs are personal, shared with only a few close friends or family members, probably not you or me.

Tired-of-Being-Youngest, our youngest progeny, offers these words of advice about Facebook, but they can be interpolated to a broader spectrum of all human interaction, be it face to face or social media, written or spoken, direct or indirect:

“It’s not like you post anything personal on Facebook, and only a few people really get into splattering their lives and their feelings there. I usually block them.

“You post news — what you’re doing, where you’re going, what book you just read, the movie you’ve seen. You keep things positive, because you’re updating people, and they want information, not drama.”

Let me summarize this: Do Not Covet.

In the same way that we do not look at the neighbor’s car, dog, house, job, spouse or waist measurement and compare it to our own — wish it were our own — we do not look at other artists’ information, guesstimate how they are doing, and slink to a dark corner where we uncontrollably weep.

Good times and bad will be had for all. We all walk our own path. It is easier to do so when we keep our eyes on the road in front of us, and don’t let them wander in every direction but forward.

———————————————
This article appears courtesy of FineArtViews by FASO Artist Websites,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).

This article originally appeared at:
http://faso.com/fineartviews/30520/facebook-reality-is-a-myth

For a complimentary subscription, visit: http://faso.com/art-marketing-newsletter

———————————————–

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A MUST READ Book for Any Artist Serious About Selling Their Work:

I found a book last week online called “The Mystery of Making It” and ordered it. I’m only 3/4 way through but have found it straight forward, no sacred cows, good information for anyone wanting to promote their work. He talks about all the things I have learned over the years (and some things I haven’t) but manages to put it in perspective for the artist providing the big picture with all the pieces.  - I’m loving it and CAN’T GOBBLE IT UP FAST ENOUGH!

I would highly recommend it for you dear artist. Your talent should not be left languishing in your studio (you do have a responsibility to share it) and if you are serious and can follow his roadmap, I truely believe it can set you off getting to the work as full time artist, seriously.

I have read my share of “how to make it” books before, but this one really resonated with me. If I had one critisim it would be that the cover is not that pretty, but you will be sure to spot it in your library and once you get into it, the cover is endearing.

This is more than a book, it’s a 160K word manual showing a step-by-step approach on how to earn a living as an artist. It is written with the same page turning excitement of one of Jack White’s murder mysteries. You will read this book again and again to glean the wisdom Jack shares. He tells how he sold his first painting for $10.00 and in five years was grossing three quarters of a million dollars selling his originals.

The heart of the book is the story of how he sold his wife’s first painting in 1990 and went past three million in retail sales for her before the year 2000. It is a must read if you want to earn a living with the art you make. This manual is not for those who want to play artist because Jack’s in your face, to the point, open and honest approach to earning a living will be offensive to the ‘art for art’s sake’ crowd. But is the perfect straight forward advice for any artist serious about making a living from their artwork.

For sample chapter, table of contents, testimonials and to ORDER go to this link: http://www.jackwhiteartist.com/pages/books.htm

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Beginning Art Marketing Online: It’s Not as Hard as You Think! – Workshop Series

Beginning Art Marketing Online: It’s Not as Hard as You Think!
Workshop Series

Saturday May 7, 14 and 21 at 10:00 – Noon

Topeka Art Guild
5331 SW 22nd Place
Fairlawn Plaza, Topeka Ks 66614
www.topekaartguild.org

“Beginning Art Marketing Online: It’s Not as Hard as You Think” with Michelle Leivan offers the steps to get you started marketing you artwork online. This three part series takes you through the first strides using social media toward gaining patrons and selling yourself and your artwork online.
The first day you will learn what you will need to do offline before creating a presence online. This will include valuable revisions of your artist biography and statement along with how to get digital files of your work. The second week you will learn specifically about Facebook social media site and time saving tricks available to make it work for you. The third week will be about additional options for your online marketing including email marketing, websites and e-stores.

Presenter, Michelle Leivan, has more than 20 years of experience in marketing and gallery management and has spent the last 5 years learning to market online. She will provide you with a roadmap designed specifically for the visual artist. Sharing the basic concepts behind internet tools (most of them free if you have internet access) she will help to make marketing your art on the internet easier and it will provide relevant information for you as an artist and keep you from having to wade through the mountains of information that is currently about online marketing. www.artmarketingonline.com
To get the most out of the series, you should have access to a computer that can be used regularly because there will be homework do during the week between each session. You should also have a basic understanding of computers i.e. able to send and receive emails and able to do a search for information online. You do not have to be familiar with online social media yet, but it would be helpful and you will get more out of the series if you are familiar with any social site online.

All three sessions: $100 members, $120 non-members
Minimum class size 10, so bring your friends.
To register, contact the Topeka Art Guild at 785.273.7646 or email topekaartguild@sbcglobal.net

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Anybody Can Be A Marketer | Business 2 Community

Good news from the net. Concentrate on aquiring the skills and you too can become an effective marketer.

“IF someone has the skills, knows what questions to answer and is able to acquire the answers, then sure, they have what it takes to be a marketer.” Read More >>

Anybody Can Be A Marketer | Business 2 Community.

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