The number one form of marketing has always been word of mouth. You find something fun and exciting or useful and inexpensive, you tell your friend and they tell their friends and suddenly you find yourself seven deviations from Kevin Bacon and there are people all over the world who know about you. Traditionally this took forever! With the dawn of the internet and today’s technology however, it takes moments for someone from the other side of the world to see content posted on the internet. This is called viral marketing.
As quoted from wikipedia.org “The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”
As an internet user or a news watcher various videos people have created can not be miss and that means they have gone viral. There is an entire show called Tosh2.0 that is dedicated to viral videos. Maybe you remember the dog saying “I Love You” there is but one video that as of today has over 55 million views in the last 3 years!
You can use your website, Facebook, Linked In, MySpace, and YouTube to name just a few. 1 out of every 8 internet users is a member of Facebook. YouTube is ranked among the highest for matching search terms on a web browser query.
Just imagine what would happen to your art career if you utilized several aspects of this technology to get your artwork out to all of those users?
One fantastic example of viral marketing is www.valsartdiary.com. I have watched her Vlog (Video Blog) weekly videos for years. Many of her videos have more than 1 million views. She is entertaining while masterfully marketing her work to a worldwide audience. She offers her insight on why she paints what she paints in her videos and has been interview for USA Today, Forbes, Chicago Tribune, ABC and Fox News. I can only guess her sales are remarkable. Oh, yeah! I celebrate her success; this is what it’s all about!
What is even better is that everything she does is easily recreated in your own style. You too can create your own videos about your work and develop your own personality for internet users.
I have to admit, this is much easier said than done, as several years ago I made an attempt to create my own weekly Vlog. I was pressed for time and not so skilled with public speaking, (I swear I have a disability that affects me when a video camera is placed in front of me, my mouth brain connection just fails) despite my concerns this is definitely on my agenda to start again. This is such a powerful opportunity that it is worth conquering my fears and exploring options.
As with everything, it takes dedication and some skill to pull off a weekly show. However, that doesn’t mean that you can’t create your own simple video, show your personality and let the world know who you are and why you create and upload it to YouTube, Facebook and anywhere else you can find.
Many new computers have video editing software such as Microsoft Live Movie Maker and Mac has iMovie. Your cell phone probably has a video recorder. You are all set to start creating your videos. Take it on like any other creative process and think through your message, do a little research as to what other artists have done then grab your video camera and get to it. Use that technology and show me what you can do!

















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